qb. is a purpose-driven strategy + communications firm.
We envision a world where all organizations prioritize inclusive, diverse communities and invest in climate resilience.
qb. stands for queen bee.
We were inspired by the beehive (not to be confused with the BEYhive, although who isn’t inspired by that).
Bees work together to build the intricate beehive structure, and we saw that as a perfect symbol of community, cooperation, and continuous learning in nature, so we built our firm on these values.
To contribute to our community, we donate 1% of our profit to the International Rescue Committee.
To foster cooperation, we focus on building diverse project teams – everyone has a role to play, and diversity leads to innovation.
And because we’re continually learning, we produce top notch work, always.
Grateful for our work with:
navigating corporate responsibility can be 'complicated', it doesn't have to be.
our services (our passion)
How will you translate your values to actions? Despite commitments to improving, companies struggle to integrate sustainable, inclusive practices into their business strategy and operations.
We help embed your values into every aspect of the business - from products, to customers, to vendors. When done right, this translates to improved financial performance and innovation. We act as an extension of your team, offering:
Vision + Goal Setting
Unsure how to lean in to social impact? As climate change, economic injustice and racial tensions dominate our public discourse, companies have an unprecedented opportunity to join the global conversation.
Remaining neutral is not good enough. Stakeholders want to know what you stand for. We’re here to help you tell your impact story while remaining true to your brand. Ensure your message is not misinterpreted through:
ESG + D&I Reporting
Is retaining talent a top priority? It’s no secret that today's workforce expects to feel included and seeks purpose at work. Valuing intersectionality and sustainability is critical to attracting and motivating the best talent.
To embrace this path, we work with you to bring diverse voices to the table and develop interactive, people-focused sessions. Change doesn’t happen overnight, but the work can start now:
Allyship at Work
*Custom workshops upon request
Founded by two former Change.org colleagues, qb. was born out of the desire to diversify the consulting space and work across sustainability and inclusion leveraging a talented network of consultants hungry for purpose-driven work.
Noemí Jiménez (she/her)
Noemí has corporate communications, strategy, branding, and market research experience across the non-profit, for profit and social impact sectors. She works with clients to manage issues across equity, inclusion and diversity in the workplace and representative communications across sectors.
Based in NYC, Noemí works with executive teams to understand the strategic implications of inclusion and sustainability and develop approaches to drive business value. A seasoned sustainability professional with a track record helping Fortune 500 companies from S&P Global and PepsiCo to HP and Estee Lauder achieve their corporate responsibility goals, Noemí has spent over a decade working in the social impact space.
She holds an M.A. in Corporate Responsibility and International Relations from NYU’s Gallatin, School of Individualized Study and a B.A. in Children's Psychology and Visual Arts from Sarah Lawrence College.
Noemí moved a lot while she was growing up, spending most of her time in Quito, Ecuador. Aside from running qb., Noemí is a new mom, a travel addict, and an aspiring yogi.
Sam Hartsock (she/her)
Sam has worked in the retail, non-profit and social enterprise sectors for over a decade, developing expertises in responsible retail, systems thinking, gender equity and inclusive growth. She works with clients to craft and execute strategic initiatives and transformational business plans.
Based in the Bay Area, Sam leads a wide range of projects across the diverse landscape of corporate responsibility that enable clients to integrate sustainability into their operations, quantify impact and ignite change. She is skilled at navigating internal dynamics and understanding the needs of stakeholders at companies of all sizes from large corporations like Experian and Fossil to burgeoning, high-impact brands like Soko.
Sam holds an M.B.A. in Sustainability Management from Presidio Graduate School and a B.A. in International Studies from the University of Missouri. As a true Texas native, she is well versed in breakfast tacos and kolaches.
Alongside qb., Sam serves as an Ambassador for Remake, an NGO devoted to helping people understand the complexities of the retail industry and embrace a sustainable fashion lifestyle.