b. the company you want to b.


inspired by the beehive (and the beyhive)

about us


a purpose-driven strategy + communications firm.

We envision a world where all organizations prioritize inclusive, diverse communities and invest in climate resilience.

qb. stands for queen bee.

We were inspired by bees who work together to build the intricate beehive structure. It’s the perfect symbol of community, cooperation, and continuous learning in nature, so we built our firm on these values.

To contribute to our community, we donate 1% of our profits to the International Rescue Committee.

To foster cooperation, we focus on building diverse project teams – everyone has a role to play.

And because we’re continually learning, we produce top notch work, always.

Grateful for our work with:


qb. was instrumental in supporting my team as we worked on building our framework for our North America region sustainability plan. They were organized and thoughtful in their approach, helping us to lead important discussions with internal stakeholders. We were able to drill down and come up with a strategy that fits for our organization and clearly communicates our mission of serving our consumers, clients, our people and global communities. The entire qb. Consulting team is professional, results driven and cares about their clients and the world at large. I would highly recommend them if you want to get the job done on time and in a way that suits your organization.
— Director, Corporate Responsibility & Sustainability | Experian


navigating ESG can be 'complicated'.

it doesn't have to be.

our services



How will you translate your values to actions? Despite commitments to improving, companies struggle to integrate sustainable, inclusive practices into their business strategy and operations.

We help embed your values into every aspect of the organization - from products, to customers, to vendors. When done right, this translates to improved financial performance and innovation. We act as an extension of your team, offering:

  • Culture audits

  • Implementation Planning

  • Landscape Analyses

  • Materiality Assessments

  • Stakeholder Engagement

  • Vision + Goal Setting



Unsure how to lean in to ESG? As climate change, economic injustice and racial tensions dominate our public discourse, companies have an unprecedented opportunity to join the global conversation.

Remaining neutral is not good enough. Stakeholders want to know what you stand for. We’re here to help you tell your impact story while remaining true to your brand. Ensure your message is not misinterpreted through:

  • ESG + DEI Reporting

  • Inclusive Messaging

  • Internal Communications



Is retaining talent a top priority? It’s no secret that today's workforce expects to feel included and seeks purpose at work. Valuing intersectionality and sustainability is critical to attracting and motivating the best talent.

To embrace this path, we work with you to bring diverse voices to the table and develop interactive, people-focused sessions. Change doesn’t happen overnight, but the work can start now:

  • Allyship at Work

  • Bias Awareness

  • Inclusive Leadership

  • Interview Experience

  • Uncomfortable Conversations

    *Custom workshops upon request

The qb. team was a joy to work with from start to finish. Their analysis was thorough and clear, they kept our Project Manager and the rest of our board engaged and up-to-date throughout the process, incorporated feedback in thoughtful ways, and submitted high-quality recommendations and deliverables on-time, every time. They were upbeat and professional at every turn, and also willing to candidly—and yet with great diplomacy—tell us what we needed to hear, even when it might not have been what we wanted to hear. So helpful! Our Board is now in the process of incorporating qb.’s recommendations into our strategic plan, and we’re excited to move to implementation. Our Board’s relationship with Noemí and Sam felt like a partnership—one that has helped our all-volunteer Board advance much more quickly and with significantly more clarity than would otherwise have been the case. I couldn’t recommend the qb. team more!


our team


our board

I had the opportunity to work closely with qb. on crafting our team’s Diversity & Inclusion report at S&P Global. Throughout the process, qb. was a true thought-partner who excelled in every aspect of the project and provided crucial feedback at each stage to ensure our final product would be best-in-class. Their superior project management skills and ability to truly understand a client’s asks and needs, and translate them to tangible results astounded me. Not only was Noemi efficient, she was also consistent in providing deliverables that were innovative, fresh, and never failed to exceed expectations. Noemi was invaluable to the partnership - her expertise, decisiveness, reliability, and positive energy were key components to the strong momentum of our project.
— Diversity and Inclusion | S&P Global



Founded by two former Change.org colleagues, qb. was born out of the desire to diversify the consulting space and work across sustainability and inclusion leveraging a talented network of consultants hungry for purpose-driven work.


Noemí Jiménez (she/her)

Noemí has corporate communications, strategy, branding, and market research experience across the non-profit, for profit and social impact sectors. She works with clients to manage issues across equity, inclusion and diversity in the workplace and representative communications across sectors.

Based in NYC, Noemí works with executive teams to understand the strategic implications of inclusion and sustainability and develop approaches to drive business value. A seasoned sustainability professional with a track record helping Fortune 500 companies from S&P Global and PepsiCo to HP and Estee Lauder achieve their corporate responsibility goals, Noemí has spent over a decade working in the social impact space.

She holds an M.A. in Corporate Responsibility and International Relations from NYU’s Gallatin, School of Individualized Study and a B.A. in Children's Psychology and Visual Arts from Sarah Lawrence College.

Noemí moved a lot while she was growing up, spending most of her time in Quito, Ecuador. Aside from running qb., Noemí is a toddler mom, a travel addict, and a sign language student.

Learn more


Sam Hartsock (she/her)

Sam has worked in the retail, non-profit and social enterprise sectors for over a decade, developing expertises in responsible retail, systems thinking, gender equity and inclusive growth. She works with clients to craft and execute strategic initiatives and transformational business plans.

Based in the Bay Area, Sam leads a wide range of projects across the diverse landscape of corporate responsibility that enable clients to integrate sustainability into their operations, quantify impact and ignite change. She is skilled at navigating internal dynamics and understanding the needs of stakeholders at companies of all sizes from large corporations like Experian and Fossil to burgeoning, high-impact brands like Soko.

Sam holds an M.B.A. in Sustainability Management from Presidio Graduate School and a B.A. in International Studies from the University of Missouri. As a true Texas native, she is well versed in breakfast tacos and kolaches.  

Alongside qb., Sam serves as an Ambassador for Remake, an NGO devoted to helping people understand the complexities of the retail industry and embrace a sustainable fashion lifestyle.

Learn more



If we expect others to b. we must b. ourselves.

As a women-owned and run organization with a broad cultural lens, we live and breathe our values.

  • 1% of all our profits are donated to the International Rescue Committee

  • Reduced rates are extended to our nonprofit clients

  • Equity, diversity and inclusion are cornerstones of our company culture

hand with blue paint

you won't regret it.

contact us


San Francisco, ca

Sam Hartsock (she/her)



houston, TX

Noemí Jiménez (she/her)