Maturing CSR into a strategic business asset for Red Wing Shoe Company
The Challenge
Red Wing Shoe Co. sought to move beyond fragmented CSR efforts toward a cohesive strategy that reflected its values, addressed global risks and could be communicated with credibility.
Our Approach
qb. led Red Wing’s first double materiality assessment with deep C-suite engagement, translating findings into a bespoke CSR strategy and multi‑year roadmap. We authored and designed the company’s first CSR disclosure and continue to support them on impact reporting, program design, stakeholder engagement, in addition to ongoing advisory support.
The Impact
Red Wing now has a clear CSR strategy, credible disclosures and a growing social impact program designed to engage employees, customers and communities—laying the groundwork for long-term value and trust.
Services
Double materiality assessment • CSR strategy + roadmap • Impact reporting • Social impact program development • Ongoing advisory
“qb. has been an indispensable partner in Red Wing Shoe Co.’s journey to deepen our impact and drive meaningful change through our corporate social responsibility initiatives. Their ability to engage stakeholders, connect business priorities with community impact and translate complex concepts into actionable strategies has been invaluable.”
Interested in working together?
